Reese Spreads

Experiential marketing
Event Collateral
Design for print
Design for social media
Agency: Community
 

Reese is Canada’s leading chocolate brand, famous for the iconic Reece Peanut Butter Cups. In 2015 they expanded their offerings to Canadian consumers with the launch of Reese Spreads – a unique peanut butter chocolate spread.

To create awareness and buzz around the launch, Community developed a campaign centred around the cheeky, fun-spirited tag line ‘Do you spoon?’. The campaign launched with a “talking” Reese Spreads vending machine in Toronto’s west end that invited passers-by to “spoon” with an oversized spoon in order to receive a free sample. A video of the event was shared online and piqued the interest of consumers.

In the following weeks a branded Reese Spreads food truck visited hi-traffic locations around Toronto, Vancouver and Calgary, offering passers-by a free toasted panini oozing with peanut butter chocolate spread. Brand ambassadors cruised the surrounds on roller-skates handing out samples on branded golden spoons.

The project required design development and production preparation of vehicle and vending machine wraps, promotional items, uniforms, way finding signage, and social media postings.