Game.Set.
Mazda

Experiential Marketing
Event collateral
Design for print
Design for web
Agency: Community  

Mazda is a major sponsor of Canada’s Rogers Cup; the country’s most prestigious tennis tournament. Each year audiences have the chance to watch top-seeded players fight it out in Toronto and Montreal.

As a tie-in with Mazda’s existing ’Road to Rogers Cup’ campaign, Community devised Game.Set.Mazda; an on-site activation designed to engage consumers with the Mazda brand in a fun, memorable way.

Participants were invited to test their tennis skills in a branded hitting cage for the chance to win instant prizes and enter the draw for a larger prize. Prior to playing, uniformed brand ambassadors helped players sign-up via iPad.

They were given the opportunity to have a GIF of their attempt sent to their inbox as well as opt-in to receive Mazda communications. They then proceeded to the cage and were given a number of opportunities to hit the four sensor-activated targets at the end of the cage.

The project involved; design of activation space; way-finding signage and promotional cards directing the public to the activation; branded prizing; information panels at sites where Mazda had vehicles on display; and the design of iPad sign-up forms and emailers.