BABO Prosecco

Illustration
Packaging
Agency: Rodeo

Contemporary winemakers BABO strive to produce wines of elegance and purity using  carefully selected Italian fruits. Their debut Prosecco packaging needed to reflect their contemporary approach and steer away from the typical flowery/feminine motifs common among existing brands.

Elegant typographic treatment helped represent this mix of traditional and modern, and the subtle geometric pattern reflected the sparkling nature of the wine. Teamed with high quality finishes and monochromatic colourings, the result is a refined label with market appeal beyond typical Prosecco drinkers.